Videocon

Videocon

Videocon Industries Limited is a large diversified Indian company headquartered in Mumbai. The group has 17 manufacturing sites in India and plants in Mainland China, Poland, Italy and Mexico. It claims to be the third largest picture tube manufacturer in the world. The group is a US$5 billion global

conglomerate. The Videocon group's core areas of business are consumer electronics and home appliances. They have recently diversified into areas such as DTH, power, oil exploration and telecommunication.

In India, the group sells consumer products like colour televisions, washing machines, air conditioners, refrigerators, microwave ovens and many other home appliances, through a multi-brand strategy with the largest sales and service network in India. In November 2009, Videocon launched its new line of mobile phones. Videocon has, since launched a number of handsets ranging from basic colour FM phones to high-end Android devices. In February 2011, Videocon Mobile Phones launched the hitherto unknown concept of 'Zero' paise (1 paise is the 100th unit of 1INR) per second with bundled SIM cards of Videocon mobile services for 7 of its handset models.In June 2013, Videocon Mobiles launched its own flagship smartphone Videocon A55HD in India for Rs. 13,499. Videocon Telecommunications Limited has a licence for mobile service operations across India. It launched its services on 7 April 2010 in Mumbai.

According to the Brand Trust Report 2012 published by Trust Research Advisory, a brand analytics company, Videocon's was positioned 51st among India's most trusted brands. Subsequently, in Brand Trust Report 2013, Videocon was ranked 25th among the most trusted brands in India while according to the Brand Trust Report 2014, L&T was elevated to the 17th position among India's most trusted brands.