Micromax

Micromax

Micromax is an Indian consumer electronics company headquartered in Gurgaon, Haryana, India. Micromax started as an IT software company in 2000 and worked on embedded platforms. It entered the mobile handset business, and became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments by 2010. In 2014, Micromax surpassed Samsung to become the mobile phone manufacturer
shipping the most number of phones in a single quarter in India. On 24 January 2014, Micromax became the first Indian mobile company to start sales in Russia.

Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000. They started manufacturing mobile phones in 2008 with a focus on low pricing, in order to compete with international brands. Because of the issues of power in Dewas , Mohit Gangadhar Sharma saw a phone being powered by a truck battery and decided to develop a longer battery life. Micromax launched its first phone with a month long battery back-up known as X1i. In 2011, Micromax entered the tablet market with the Canvas series.

Originally, the company sourced all its mobile phones from China. However, since April 2014, they have started manufacturing mobile phones and tablets at their facility in Rudraprayag, Uttarakhand. Akshay Kumar and Twinkle Khanna were one of the first celebrities to endorse Micromax Mobiles. Hugh Jackman appeared in the 2013 commercial for the Canvas Turbo smartphone. In July 2013, Chitrangada Singh posed for Canvas 4 smartphone in New Delhi. In October 2014, Micromax stuck a deal with CyanogenMod to release a CyanogenMod-powered handset as early as the end of the year.