APPLE

 APPLE

Apple is a renowned brand serving people worldwide. Apple is an American multinational corporation which provides various online services, computer software, hardware products like iPod media player, iPhone smart phones, ipad tablet computers. Apple was founded by Steve jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. Its headquarters are in Cupertino, California. It is world’s second largest company in the field of information technology and is the third largest company in producing smart phones. Apple has 425 stores in fourteen countries. It has a strong base in doing publicity trades.  Its market capitalization in the end of January 2014 was around $446.CEO of the company is Tim Cook.

HISTORY      
The company’s major heads Steve jobs, Steve Wozniak, and Ronald Wayne had massive roles in establishing the company. Two young men dropped out of the college started their business in the basement or   garage. In the nineties, company produced some of the best personal computers.  Whereas at the end of the period they experienced a downfall in the company until in the year 2001 they introduced   IPods, which was a big hit.
In order to be introduced to the market they made a model of one of their computers and went to a store in the market with their efforts they got the deal of 50 computers which were to be delivered within the period of 30 days. 
As they didn’t had any money they made their deal worth full by completing the order on time. And there they had a name in the market which is surely known to everyone.
Special qualities of the company are its product and the idea behind creating them, the innovation techniques and of course the various strategies involved in it. The biggest achievement of the company is the popularity of their products and their goodwill that they had been maintaining since its incorporation.
FUTURE PLANS
Upcoming plans that are to be considered in the future with the advancement of technology will be;
Introduction of iwatch, flexibility to switch instantly between apple devices, how one can be in touch with everything, how apps can work together, ios games are going to get amazing and many more up gradations are going to take place in coming months and years ,
PRODUCTS 
• Apple I
• Apple II series
• Apple II Plus
• Apple IIe
• Apple IIc
• Apple IIGS
• Apple IIc Plus
• Apple III
• Apple III Plus
Lisa
• Apple Lisa
• Lisa 2/5
• Lisa 2/10
Macintosh

LC
• Macintosh LC
• Macintosh LC II
• Macintosh LC III*
• Macintosh LC III+*
• Macintosh LC 475*
• Macintosh LC 475/605
• Macintosh LC 520*
• Macintosh LC 550*
• Macintosh LC 575*
• Macintosh LC 580*
• Macintosh LC 630*
• Macintosh LC 630 DOS Compatible
iMac, eMac[edit]
• iMac (tray-loading)
• eMac
Mac Mini[edit]
• Mac mini G4
II series
• Macintosh IIx
• Macintosh IIcx
• Macintosh IIci
• Macintosh IIvi
• Macintosh IIvx*
• Macintosh IIfx
• Macintosh IIsi
iPhoneiPhone (first generation) all models
• iPhone 3G all models
• iPhone 3GS all models
• iPhone 4 all models
• iPhone 4S all models
• iPhone 5 all models
• iPhone 5C 16GB & 32GB models
• iPhone 5S 64GB model
iPadiPad (first generation) all models
• iPad 2 all models
• iPad (third generation) all models
• iPad (fourth generation) 32GB & 64GB models
iPad MiniiPad Mini (first generation) 32GB & 64GB models
Apple TVApple TV (First generation)
• Apple TV (Second generation)
• Apple TV (Third generation, 1st revision)
Other
Apple Pippin
• Apple Interactive Television Box
• Apple QuickTime Conferencing Kit + Camera 100
• Apple PowerCD
• AppleDesign Powered Speakers
• AppleDesign Powered Speakers II
• eWorld
• iTools
• MobileMe
• Apple iPod Universal Dock
• iDisk