SONY TELEVISION

SONY TELEVISION

Sony is the world’s third largest maker of television. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 87^th on the 2012 Fortune Global 500. As of 2012, Sony’s television business has been unprofitable for eight years. In December 2011, Sony agreed to sell all stake in an LCD joint venture with Samsung Electronics for about $940 Million. On 28 March 2012,

Sony Corporation and Sharp Corporation further amend the joint venture agreement originally executed by the parties in July 2009, as amended in April 2011, for the establishment and operation of Sharp Display Products Corporation (“SDP”), a joint venture to produce and sell large-sized lcd panels and modules.

Sony Corporation was founded in May 7, 1946 by Masaru Ibuka and Akio Morita. In 1946, Masaru Ibuka started an electronics shop in a department store building in Tokyo. The company had $530 in capital and a total of Eight employees. The next year his colleague, Akio Morita joined him, and founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation). The company built Japan’s first tape recorder, called Type-G. In 1958, the company name was changed to Sony. Sony’s TR-63 radio cracked the U.S. market as American Teens helped to propel the fledgling industry from an estimated 100,000 units in 1955 to 5 Million units by the end of 1968. Sony co-founder Akio Morita Sony Corporation in 1960. Sony played a major role in the development of Japan as a powerful exporter during the 1960s, 1970s and 1980s. Sony significantly improved American perceptions of “Made in Japan” products. In 1971, Masaru Ibuka handed the position of President over to Akio Morita. Sony began a Life Insurance Company in 1979. Later on, Norio Ohga took up the role of President. He encouraged the development of the Compact Disc in the 1970s and 1980s and of the PlayStations in the early 1990s. Later on, in 2005, Howard Stringer replaced Nonuyuki Idei as CEO, marking the first time that a foreigner has run a major Japanese electronics firm. Sony introduced a slogan known as “Make Believe” in 2009. Kazua Hirai was promoted to president and CEO in 2012, replacing Sir Howard Stringer. Thereafter, Hirai outlined his company-wide initiative, named “One Sony” to revive Sony from years of financial losses and bureaucratic management structure, which proved difficult for former CEO Stringer to accomplish, partly due to differences in business culture and native languages between Stringer and some of Sony’s Japanese divisions and subsidiaries.

Sony introduced the Trinitron brand name for its lines of aperture grille cathode ray tube televisions and later Computer Monitors. Sony discontinued its series of Trinitron-based television set in USA in early 2007. Sony then introduced the BRAVIA name. BRAVIA is an in house brand owned by Sony which produces high-definition LCD televisions, projection TVs and front projectors, home cinemas and the BRAVIA home theatre range. All Sony high-definition flat-panel LCD televisions in North America have carried the logo of BRAVIA since 2005. Sony’s headcount (consolidated) as of March 31, 2014 is 140,900 and consolidated sales and operating revenue as of 2013 is 7,767,300 Million Yen.

Sony has manufactured varieties of Television Series models which are as follows :-

1.      R Series: - R480B Serious, R420B Serious, R410B Serious.

2.      P Series: - P420B Serious, P410B Serious, P400B Series.

3.      W Series: - W800B Series, W700B Series, W600B Series and W600A Series.

4.      W Triluminos Series: - W950B and W900B.

5.      X Series-4K TV: - X95 Series-4K TV, X90 Series-4K TV and X85-4K TV.

Sony manufactures many other products which are as follows:-

·         Digital Imaging – Interchangeable single-lens cameras, Compact Digital Cameras, Video Cameras

·         Mobile Phones

·         Audio / Video – Home Audio, Blu-Ray Disc players & recorders, Memory-based portable Audio Devices

·         Semiconductors – Image sensors and other Semiconductors

·         Electronic Components – Batteries, Recording Media, Data Recording Systems

·         Professional Solutions – Broadcast and Professional-use equipment

·         Medical Equipments