SONY CAMERA

SONY CAMERA

Sony is the world’s third largest manufacturer of cameras, behind Canon and Nikon. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 87^th on the 2012 list of Fortune Global 500. As of 1 April 2012, Sony is organized into the following business segments: Imaging Products & Solutions (IP&S), Game, Mobile Products & Communications (MP&C),

Home Entertainment & Sound (HE&S), Devices, Pictures, Music, Financial Services, Network Business and Medical Business.

Sony Corporation was founded in May 7, 1946 by Masaru Ibuka and Akio Morita. In 1946, Masaru Ibuka started an electronics shop in a department store building in Tokyo. The company had $530 in capital and a total of eight employees. The next year his colleague, Akio Morita joined him, and founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation). The company built Japan’s first tape recorder, called Type-G. In 1958, the company name was changed to Sony. Sony’s TR-63 radio cracked the U.S. market as American Teens helped to propel the fledgling industry from an estimated 100,000 units in 1955 to 5 Million units by the end of 1968. Sony co-founder Akio Morita Sony Corporation in 1960. Sony played a major role in the development of Japan as a powerful exporter during the 1960s, 1970s and 1980s. Sony significantly improved American perceptions of “Made in Japan” products. In 1971, Masaru Ibuka handed the position of President over to Akio Morita. Sony began a Life Insurance Company in 1979. Later on, Norio Ohga took up the role of President. He encouraged the development of the Compact Disc in the 1970s and 1980s and of the PlayStations in the early 1990s. Later on, in 2005, Howard Stringer replaced Nonuyuki Idei as CEO, marking the first time that a foreigner has run a major Japanese electronics firm. Sony introduced a slogan known as “Make Believe” in 2009. Kazua Hirai was promoted to president and CEO in 2012, replacing Sir Howard Stringer. Thereafter, Hirai outlined his company-wide initiative, named “One Sony” to revive Sony from years of financial losses and bureaucratic management structure, which proved difficult for former CEO Stringer to accomplish, partly due to differences in business culture and native languages between Stringer and some of Sony’s Japanese divisions and subsidiaries.

Sony Corporation is the electronics business unit and the parent company of the Sony Group. Sony’s subsidiaries such as Sony EMCS Corporation (6 plants in Japan), Sony Semiconductor Corporation (7 plants in Japan) and its subsidiaries outside Japan (Brazil, China, England, India, Malaysia, Singapore, South Korea, Thailand, Ireland and United States) are responsible for manufacturing as well as product engineering. Sony offers wide range of digital cameras. Sony introduced the first Cyber-shot (Point-and-Shoot Model) in 1996. The digital cameras were a relative novelty at that time. But Sony’s market share of the digital camera market fell from a high of 20% to 9% by 2005. Then, Sony entered the market for digital single-lens reflex cameras in 2006 when it acquired the camera business of Konica Minolta. Sony rebranded the company’s line of cameras as its Alpha line. Sony’s headcount (consolidated) as of March 31, 2014 is 140,900 and consolidated sales and operating revenue as of 2013 is 7,767,300 Million Yen.

Sony has manufactured varieties of Camera models which are D Series, F Series, G Series, H Series, HX Series, L Series, M Series, N Series, P Series, R Series, RX Series, S Series, T Series, U Series, V Series, W Series, WX Series and Alpha Series.

Sony manufactures many other products which are as follows:-

·         Televisions – LCD Televisions

·         Mobile Phones

·         Audio / Video – Home Audio, Blu-Ray Disc players & recorders, Memory-based portable Audio Devices

·         Semiconductors – Image sensors and other Semiconductors

·         Electronic Components – Batteries, Recording Media, Data Recording Systems

·         Professional Solutions – Broadcast and Professional-use equipment

·         Medical Equipments