CHOPARD
Chopard is a Swiss-based luxury watch, jewellery and accessories company founded in 1860 by Louis-Ulysse Chopard, from whom the company takes its name.
HISTORY
1860 : 24 years-old Louis-Ulysse Chopard founded a high-precision watch manufacture specialising in pocket-watches and chronometers, in Sonvilier, Switzerland.[3]
1937 : Chopard relocates to Geneva (150 employees) and launched into the production of quality watches.[4][5]
1963 : Paul-André Chopard, the grandson of the founder, sells Chopard to Karl Scheufele III, a young goldsmith and watchmaker, since his sons decided to follow other careers.[6]
As the new head of the company, Karl Scheufele III, quickly gained significant experience with watch making, contributed to the modernization of the company and added the jewellery segment into the Chopard watch production.
1974: The Chopard factory moved from the center of Geneva to Meyrin-Geneva. It marked a new stage for the company as it started producing ladies' and jewellery timepieces.
1976: Introduction of the Happy Diamonds collection and the creation of the first Happy Diamonds watch. Watches from the collection featured mobile diamonds that floated freely between two sapphire crystals.
1980: The Chopard Company debuted with sports watches on leather straps. The range of Happy Diamonds watches was enlarged by jewellery pieces. The first Chopard boutiques were opened in Hong Kong, Geneva and Vienna in the 1980-s
BRIEF DESCRIPTION
o Watches
o Jewelry
o Accessories
o Classic Racing
o L.U.C
o Happy Diamonds
o Classic Racing
o La Strada
o Leather
o Writing instruments
o Clocks
o Eyewear
o Silk & More
o Gifts
o Fragrances.
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