BEDAT watches
Bedat & Co is a Swiss watch brand that specializes in feminine luxury timepieces. The company was founded by Simone Bédat. Bedat & Co watches are sold on four continents.
HISTORY
After more than 50 years of experience in the watch industry, Simone Bédat decided to create her own brand, in 1996. The first collection of timepieces, the N°3, N°7.Ref. 304 and Ref. 314 was presented in 1997 during Basel World.
In 2000, Gucci Group acquired 85% of Bedat & Co with Simone Bédat serving as the chairwoman.
In 2006, Simone and Christian Bédat departed from the company making the Gucci Group the sole owner of Bedat & Co. Following their departure, the Bedat & Co's company worked with new designers.
In 2008, the Swiss watch brand launched its very first stand alone boutique in Kuala Lumpur, the opening of which was officiated by the Queen of Malaysia, Her Majesty Sultanah Nur Zahirah.
In 2009, Malaysia based company; Luxury Concepts SA announced their acquisition of Bedat & Co. In spite of this, the brand remains a 100% Swiss company with global distribution.
In 2010, Bedat & Co returned to the roots and worked again with the designer Dino Modolo for the last collection.
BRIEF DESCRIPTION
Bedat & Co comprises 5 collections. Each collection has a number: 1, 2, 3, 7 and 8. Numbers, instead of names, were deemed the best identifications of collection. Unlike names, numbers can be easily translated through countries throughout the world, whereas names would supposedly be very difficult to comprehend or spell.
· N°1: Square-shaped cases curved at 3 o'clock and 9 o'clock
· N°2: Oval-shaped cases
· N°3: Tonneau-shaped cases
· N°7: Rectangular-shaped cases curved at 3 o'clock and 9 o'clock
· N°8: "Round in a cushion" shaped cases
PRODUCTS
Company | Model | Model |
Bedat | 827.021.600 | 828.011.600 |
No comments:
Post a Comment