ARMANI EXCHANGE

ARMANI EXCHANGE Watches

Giorgio Armani is a high-end label specializing in men's and women's ready-to-wear, accessories, glasses, cosmetics, and perfumes. It is available only in Giorgio Armani boutiques, specialty clothiers and select high-end department stores. The logo is a curved "G" completing a curved "A", forming a circle.

HISTORY

Giorgio Armani is an Italian fashion house founded by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors. The brand markets these
products under several labels, including Giorgio Armani, Armani Collezioni , Emporio Armani, AJ | Armani Jeans, AX | Armani Exchange, Armani Junior and Armani/Casa. The brand utilizes the association of the Armani name with high-fashion, benefiting from its prestige in the fashion industry

BRIEF DESCRIPTION

Emporio Armani line has a high quality in luxury fashion clothes and focus on trends and modern traits. Also, Emporio Armani is the only Giorgio Armani diffusion line that is mainly designed by Giorgio Armani, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. Emporio Armani is sold in freestanding Emporio Armani boutiques in high end department store and its official website.

Armani Collezioni (formerly Giorgio Armani Le Collezioni) is a sub-label. The line is more expensive than Armani Jeans and Armani Exchange, but less expensive than the high-end, ready-to-wear line Giorgio Armani and the haute couture line, Armani Privé, it has superior pricing and quality to Emporio Armani. The main difference between Emporio Armani and Armani Collezioni is that the former is more fashionable and aimed at a younger age group and the latter is a classic more elegant line aimed at an older more professional age group. The logo is usually displayed black written on a white label, but often varies. "Armani" being larger and "Collezioni" underneath it

Ø Armani Jeans

Ø Armani Exchange

Ø Armani Junior

Ø Armani/Casa

Ø Armani Cosmetics

PRODUCTS

Company	Model	Model
Armani	AX2058	AX1042