ACCURIST

ACCURIST Watches

Accurist Watches Ltd is a watch manufacturer, headquartered in West Hampstead, London. The company has a reputation of providing high quality watches at comparatively low prices.

HISTORY

In 1947, Asher Loftus and his wife, Rebecca, founded Accurist Watches, in Clerkenwell, London.

They felt that there was a gap in the UK watch market, for a brand that combined Swiss made quality parts, with a distinctive style and competitive prices, and at the same time providing longer guarantees. To achieve that, in 1968 they opened a Swiss office in La Chaux de Fonds, in order to manage the manufacturing more closely

BRIEF DESCRIPTION

The company’s commercial "Accur-ankle, Accu - wrist", starring John Cleese, was awarded the Palme d'Or Advertising Award in the 1970s.

In 1986, Accurist Watches was awarded by the National Association of Goldsmiths the first ever "Award of Excellence", in recognition of their contribution and influence in the UK watch market.

In 1997 Accurist Watches won the "Volume watch brand of the year" Award and in 2001 they gained the "Client Service" Award at the UK Jewellery Awards, for their commitment and continuous support to their customers.

PRODUCTS

Company	Model	Model
Accurist	MB960B	MB938B

etc